“We did a lot of work at the beginning of COVID to make sure it was super simple for kids to make games. Game creators are set to bank more than US $250 million in 2020, and have even paid for their college tuition with their Roblox earnings.
75% of US kids between 9 and 12 use RobloxĪ great proportion of Roblox content is made by the kids themselves - they earn a quarter of the revenue from sales of their creations on the platform.Users: 150 million monthly active users in 200 countries (2020).The Roblox Effect: #1 online entertainment platform for <18s Adopt Me has over 3 billion plays on Roblox, and lets kids care for virtual pets It surged past Minecraft in 2020, and is aiming for a ~US$1 Billion Dollar IPO in 2021. Much more like an app-store than a game, the tween-centric platform saw a massive surge in users as shelter-in-place regulations were announced. As are millions more across the US, Europe, Asia Pacific and the Middle East (until a hotly contested ban in the UAE).
Stranger Things star Noah Schnapp is a fan. With over 150 million active users, gaming platform Roblox is the most-used app for kids under 13. He drives to school in a car he’s purchased for himself, and never skips class, because attending virtual school is a big part of the Roblox experience. lives in a house he’s very proud of, that he paid for with his own money.
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